Understanding African American rhetoric : classical origins to contemporary innovations / edited by Ronald L. Jackson II and Elaine B. Richardson

With a foreword by Orlando L. Taylor

Includes bibliographical references and index.

online resource; title from PDF title page (Taylor & Francis, viewed May 20, 2021)

Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Foreword; Acknowledgments; Introduction; Background: Understanding African American Rhetoric in the Field of Communication; Purpose and Rationale; Further Exploration of the "Classics"; The Layout; References; Section 1: Classical Egyptian Origins of African American Rhetoric; 1. Nommo, Kawaida, and Communicative Practice: Bringing Good into the World; Scope and Framework; Tradition and Themes; Nommo and the Reaffirmation of the '60s: Sociohistorical Setting; Nommo, the Creative Word; The Asantean Initiative.

Kawaida and the Concept of MDW NFRExcursus: Revisiting Aristotle; Return to the Kemetic Paradigm; Classical African Rhetoric as Communal and Ethical Practice; The Dignity and Rights of the Human Person; The Well-Being and Flourishing of Community; The Integrity and Value of the Environment; The Reciprocal Solidarity and Cooperation of Humanity; References; 2. The Spiritual Essence of African American Rhetoric; The Afrocentric Paradigm; Maat as the Basis for African Spirituality; African American Rhetoric and Spirituality; The African Philosophical Background of Rhetoric; Nommo.

Oral TraditionAesthetics; Rhetoric and Aesthetics; Call and Response; Conclusion; References; Section 2: Manifestations of African American Rhetoric and Orality; 3. African American Orality: Expanding Rhetoric; Black Rhetorical Presence; Oral-Based Rhetoric; Verbal Play in African American Discourse; Signifying: A Rhetorical Act; Conclusion; References; 4. "Jesus Is a Rock": Spirituals as Lived Experience; Introduction; A Worship Scene; Spirituals: A Look Back; An African American Cosmology at Work in Spirituals: Theoretical Frame; Spirituals Alive in the Church; Conclusion; Note; References.

5. The Use of Public Space as Cultural Communicator: How Museums Reconstruct and Reconnect Cultural MemoryThe Formation of Cultural Memory; Museums as Public Space; The National Civil Rights Museum, Memphis, Tennessee; Museumafrica, Johannesburg, South Africa; Communication, Public Space, and Race; Race in the United States and South Africa; Impact of Two Museums; Conclusion; References; Section 3: Politics of Defining African American Rhetoric; 6. The Word at Work: Ideological and Epistemological Dynamics in African American Rhetoric; Language as Ideology and Epistemology.

The Classical/Objectivist Theory of CategoriesDiscourse, Ideology, and Epistemics; Language, Voice, Innovation, and Liberation; Reflections and Connections to African American Rhetoric; References; 7. The Politics of (In)visibility in African American Rhetorical Scholarship: A (Re)quest for an African Worldview; The Markings of an Afrocentric Rhetoric: The Quest for Communicative Visibility; From Complicity to Coherence: A (Re)quest for an African Worldview; Notes; References; 8. Afrocentricity as Metatheory: A Dialogic Exploration of Its Principles; Defining Afrocentricity.

First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

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