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Profit brand how to increase the profitability, accountability & sustainability of brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2005
Other title:
  • Profit brand
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 WR-P.
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Golden apple how to grow opportunity and harvest success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2006
Other title:
  • How to grow opportunity and harvest success
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.85 AA-G.
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Memorable customer experiences a research anthology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England Gower 2009
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.8343 ME-.
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Trust, social relations and engagement understanding customer behaviour on the web by
Material type: Text Text; Format: print aperture card ; Literary form: Not fiction
Publication details: Basingstoke Palgrave Macmillan 2012
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.812 PA-T.
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CRM the foundation of contemporary marketing strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2013
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.802 BA-C.
Microsoft dynamics CRM 2011 scripting cookbook / Nocilae Tarla. by Series: Quick answers to common problems
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Birmingham : Packt Pub., 2013
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Commodifying everything : relationships of the market / edited by Susan Strasser. by Series: Hagley perspectives on business and culture
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Routledge, 2003
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2014]Copyright date: ©2014
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Business Relationship Manager : Careers in IT Service Management / by Ernest Brewster. by Series: BCS guides to IT roles
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : BCS, 2014
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Customer-centric marketing : supporting sustainability in the digital age / Neil Richardson, Jon James and Neil Kelley. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
A new paradigm in marketing-- the service dominant logic : academia's reactions to the theory of Vargo and Lusch / Christina Weißenfels. by Series: Anchor compact
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hamburg : Anchor Academic Publishing, 2015
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
On purpose : delivering a branded customer experience people love / Shaun Smith, Andy Milligan. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
B2B relationship marketing management in trade fair activity / by Dariusz Siemieniako and Marcin Gȩbarowski. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016Copyright date: ©2016
Other title:
  • B two B relationship marketing management in trade fair activity
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
The Librarian's nitty-gritty guide to content marketing / Laura Solomon. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chicago : ALA Editions, An imprint of the American Library Association, 2016
Other title:
  • Content marketing
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by Series: Advertising and consumer psychology
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2015
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez. by Series: Series in business & finance
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English Original language: Spanish Copyright date: ©2014
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Salesforce CRM : the definitive admin handbook : build, configure, and customize salesforce CRM and mobile solutions / Paul Goodey. by
Edition: Fifth edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: General;
Publisher: Birmingham : Packt Publishing, 2019
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Amazon : managing extraordinarysuccess in 5-d value / Benjamin Wall. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Morgan James Publishing, [2019]Copyright date: ©2019
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Proactive selling : control the process--win the sale / William "Skip" Miller. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, ©2003
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Handbook of CRM : achieving excellence in customer management / Adrian Payne. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, [2006]
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
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