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			Business-to-business marketing management : strategies, cases, and solutions / edited by Mark S. Glynn, Arch G. Woodside. by Glynn, Mark S Woodside, Arch G Series: Advances in business marketing & purchasing ; v. 18. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Messebeteiligungen von Hochschulen : Ziele und Erfolgskontrolle by Danne, Silvia [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2000 Online resources: DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Identitaetsorientiertes Stadtmarketing : Ein Beitrag zur Koordination und Steuerung des Stadtmarketing by Ebert, Christian [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2004 Online resources: DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Die Fuehrung der Unternehmensmarke : Ein Ansatz zum zielgruppenorientierten Corporate Branding by Bierwirth, Andreas [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2003 Online resources: DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Ressourcenbasierte Erschließung neuer Maerkte : Dargestellt am Beispiel der Textilindustrie by Dömer, Marcus [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2003 Online resources: DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Qualitaetsmanagement in Dienstleistungscentern : Konzeption und typenspezifische Ausgestaltung unter besonderer Beruecksichtigung von Verkehrsflughaefen by Birkelbach, Ralf [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 1993 Online resources: DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available User Satisfaction with Personalised Internet Applications by Bauernfeind, Ulrike [auth] Material type: Article Language: English Publication details: Bern Peter Lang International Academic Publishing Group 2018 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Management von Messebeteiligungen : Identifikation und Erklaerung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung by Ueding, Ralf [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2018 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Push und Pull in der Markenpolitik : Ein Beitrag zur modellgestuetzten Marketingplanung am Beispiel des Reifenmarktes by Szeliga, Michael [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2018 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Die Automobil-Kaufentscheidung : Ein theoretischer Erklaerungsansatz und seine empirische Ueberpruefung by Unger, Mark [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2018 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Wettbewerbsvorteile durch Integration von Geschaeftsaktivitaeten : Ein zeitablaufbezogener wettbewerbsstrategischer Analyseansatz unter besonderer Beruecksichtigung des Einsatzes von Kommunikations- und Informationssystemen (KIS) by Henke, Nicolaus [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2018 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Verbundanalyse im Einzelhandel auf der Grundlage von Kundenkarteninformationen : Eine empirische Untersuchung von Verbundbeziehungen zwischen Abteilungen by Poggenpohl, Marcus [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2018 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Interne Kundenorientierung des Controlling by Mosiek, Thomas [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2018 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Loyalty Schemes in Retailing : A Comparison of Stand-alone and Multi-partner Programs by Hoffmann, Nicolas [auth] Material type: Article Language: English Publication details: Bern Peter Lang International Academic Publishing Group 20131127 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Zeitbezogene Nutzenkomponenten von Verkehrsdienstleistungen : Erklaerung und Wirkung am Beispiel von Bahnreisen by Grunberg, Bastian [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2018 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Die Relevanz der Unternehmensmarke : Ein Beitrag zum Markenmanagement bei unterschiedlichen Stakeholderinteressen by Kranz, Marcel [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2018 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Gestaltung medizinisch-sozialer Netzwerke : Ein Beitrag zur Versorgungsforschung am Beispiel der Altersabhaengigen Makuladegeneration (AMD) by Wistuba, Martin [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2018 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Implementierung von Ruecknahme- und Recyclingsystemen bei Gebrauchsguetern by Giesen-Netzer, Irene [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2018 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Regulating Content on Social Media : Copyright, Terms of Service and Technological Features by Tan, Corinne [auth] Material type: Article Language: English Publication details: UCL Press 2018 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Marketingstrategien in High-Tech-Maerkten : Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen by Müller, Nikolaus [auth] Material type: Article Language: German Publication details: Bern Peter Lang International Academic Publishing Group 2018 Online resources: DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: download the publication DOAB: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)