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			Brand revolution rethinking brand identity by Sicard, Marie Claude Material type: Text; Format: print ; Literary form: Not fiction Publication details: NewYork Palgrave Macmillan 2013 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 SI-B. Place hold Add to cart (remove)
			Product management for dummies by Lawley, Brian Schure, Pamela Publication details: For Dummies Hoboken, NJ 2017 Online resources: EBSCOhost Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: E-Books Perpetual 658.56 LA-P. Place hold Add to cart (remove)
			Brand identity factors : developing a successful Islamic brand / Vedad Alihodzic. by Alihodzic, Vedad Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hamburg : Anchor Academic Pub., 2013 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Managing new product innovation : proceedings of the Conference of the Design Research Society, Quantum leap : managing new product innovation, University of Central England, 8-10 September 1998 / [edited by] Bob Jerrard, Myfanwy Trueman, Roger Newport. by Design Research Society. Conference (1998 : University of Central England) Jerrard, Bob Trueman, Myfanwy Newport, Roger Material type: Text; Format: available online ; Literary form: Not fiction Publication details: London ; Philadelphia, Pa. : Taylor & Francis, 2003 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Product strategy and management / Michael Baker and Susan Hart. by Baker, Michael [author] Hart, Susan [author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Noida : Pearson Education, 2003 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: Textbooks 658.56 BA-P. Items available for reference: OPJGU Sonepat- Campus: Not For Loan (1)Collection, call number: Course Reserve 658.56 BA-P. Place hold Add to cart (remove)
			Consumer capitalism : politics, product markets, and firm strategy in France and Germany / Gunnar Trumbull. by Trumbull, Gunnar Series: Cornell studies in political economy Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Ithaca, N.Y. : Cornell University Press, 2006 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Firms, markets, and economic change : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson. by Langlois, Richard N Robertson, Paul L Material type: Text; Format: available online ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2002 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Innovation, science, and institutional change / edited by Jerald Hage and Marius Meeus ; with the editorial committee of Charles Edquist [and others]. by Hage, Jerald, 1932- Meeus, Marius T. H, 1957- Edquist, Charles, 1947- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2006 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Handbook of research in mass customization and personalization / edited by Frank T. Piller, Mitchell M. Tseng. by World Conference on Mass Customization and Personalization (4th : 2007 : Massachusetts Institute of Technology) Piller, Frank T, 1969- Tseng, Mitchell M, 1947- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New Jersey : World Scientific, ©2010 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)

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