TY  - BOOK
AU  - Taylor,Neil
TI  - Brilliant business writing : how to inspire, engage and persuade through words 
SN  - 9788131729236
AV  - HF5718.3 .T397 2011
U1  - 658.45 22
PY  - 2010///
CY  - New Delhi
PB  - Pearson Education
KW  - Business writing
N1  - Introduction -- Clunk, click, every trip -- Structure -- The order of events -- I've been waiting for a sign -- Keeping it together -- Death by powerpoint : an antidote -- Style -- Doing what comes naturally -- Word perfect -- One thing leads to another -- What not to write -- Mythbusting -- Sound advice -- Magic -- A spoonful of sugar -- Painting pictures -- More sound advice -- Screenwriting -- And finally -- The end -- It ain't over 'til it's over -- The end is nigh
ER  -