TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Parameswaran,M G
AU  - Jacob,Isaac
TI  - Strategic brand management : building, measuring, and managing brand equity 
SN  - 9788131756898
U1  - 658.27 22
PY  - 2011///
CY  - New Jersey
PB  - Pearson
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -