TY - BOOK AU - Trappel,Josef TI - Chapter 5 Subsidies: Fuel for the Media: Subsidies : Fuel for the Media PY - 2018/// PB - Intellect KW - Business ethics & social responsibility KW - bicssc KW - Media studies KW - Media, information & communication industries KW - TV & society KW - alternative voices diversity KW - Austria KW - consumption KW - editorial independence KW - european media KW - France KW - international communication KW - Mass media KW - media policy tool box KW - new technology KW - Subsidy KW - Value-added tax N1 - Open Access N2 - Subsidies are controversial media policy tools as editorial independence might be affected by those granting subsidies to newsrooms, and because they do not comply with neo-liberal market rules. This chapter shows that financial and non-financial media subsidies are widespread in the media sector. They can help overcoming temporary crises of media companies, but they are no quick fix for the structural crises news media are undergoing. Most subsidies in European countries are granted for the purpose of maintaining diversity, holding power to account, educating journalists and encouraging alternative voices. With a view to the long tradition and the strengths and weaknesses of media subsidies the author concludes by suggesting accepting media subsidies as one element in the media policy tool box UR - http://library.oapen.org/handle/20.500.12657/30509 UR - https://library.oapen.org/bitstream/id/62a13da6-89d5-4f5e-b65d-fc055da08bfd/645610.pdf ER -