TY  - BOOK
AU  - Dan,Viorela
TI  - Integrative framing analysis: framing health through words and visuals 
T2  - Routledge research in communication studies
SN  - 9781315171456
AV  - RA423.2 .D36 2017
U1  - 362.1014 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Communication in public health
KW  - Health risk communication
KW  - HIV infections
KW  - AIDS (Disease) in mass media
N1  - Arguments in favor of integrative framing analyses -- Why so few integrative framing analyses? -- Factors influencing the act of framing -- An introduction to integrative framing analysis -- An integrative framing analysis of people living with HIV/AIDS
N2  - "Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them--an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together. "--Provided by publisher
UR  - https://www.taylorfrancis.com/books/9781315171456
ER  -