TY  - GEN
AU  - Martini,Umberto
AU  - Buffa,Federica
TI  - Marketing for Sustainable Tourism
SN  - books978-3-03928-874-8
PY  - 2020///
PB  - MDPI - Multidisciplinary Digital Publishing Institute
KW  - business models
KW  - expenditure
KW  - environmental self-efficacy
KW  - n/a
KW  - tourism development
KW  - Lanzarote
KW  - decisive factors
KW  - Chinese tourist
KW  - experience economy
KW  - tourism factory
KW  - ski-resort marketing
KW  - mountain tourism
KW  - biospheric values
KW  - sustainable development of airport
KW  - visitor experience
KW  - tourists' environmentally responsible behavior
KW  - local attraction
KW  - airport image
KW  - destination offering
KW  - customer satisfaction
KW  - tourist behaviors
KW  - economic sustainability
KW  - micro-scale destination
KW  - tourism demand
KW  - tourism destination image
KW  - multi-attraction travel
KW  - pleasure
KW  - gastronomy
KW  - sustainability
KW  - hot spring
KW  - Mediterranean cruise destinations
KW  - panel threshold regression model
KW  - degree centrality
KW  - tourist intelligence
KW  - destination attribute
KW  - seemingly unrelated regression
KW  - post-industrial tourism
KW  - alternative product development
KW  - personal norm
KW  - social network analysis
KW  - ski resorts
KW  - transit port
KW  - behavioral intention
KW  - ski-resort management
KW  - tourism marketing
KW  - economic growth
KW  - grounded theory
KW  - Seasonality
KW  - responsible tourism
KW  - interpretive structural modeling
KW  - service innovation
KW  - tourism
KW  - disaster-stricken counties
KW  - online review
KW  - audit
KW  - China
KW  - tourism advertisement
KW  - positioning
KW  - destination marketing
KW  - Butler's Tourism Area Life Cycle
KW  - Wenchuan earthquake
KW  - density
KW  - country brand
KW  - satisfaction
KW  - sustainable tourism
KW  - experiential marketing
KW  - Spain
KW  - The Industrial Monuments Route
KW  - environmental self-identity
KW  - UCG
KW  - port of call
KW  - strategy
N1  - Open Access
N2  - The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies
UR  - https://mdpi.com/books/pdfview/book/2265
UR  - https://directory.doabooks.org/handle/20.500.12854/52800
ER  -