TY - BOOK AU - Miller,Daniel ED - Project Muse. TI - Social Media in an English Village : : (Or how to keep people at just the right distance) T2 - Why we post SN - 9781910634431 PY - 2016/// PB - UCL Press KW - Sociology and anthropology KW - bicssc KW - Society and social sciences Society and social sciences KW - Social and cultural anthropology, ethnography Mod Social and cultural anthropology, ethnography KW - Anthropology KW - Social sciences (General) KW - Ethnology. Social and cultural anthropology KW - Electronic books. KW - local N1 - Open Access N2 - Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how 'English' their usage has become. He introduces the 'Goldilocks Strategy': how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but 'just right' UR - https://muse.jhu.edu/book/81838/ ER -