TY  - BOOK
AU  - Jacobson,Susan Kay
TI  - Communication skills for conservation professionals
SN  - 9781597269438
AV  - QH75 .J335 2009eb
U1  - 333.7201/4 22
PY  - 2009///
CY  - Washington, DC
PB  - Island Press
KW  - Communication in nature conservation
KW  - Communication dans la conservation de la nature
KW  - BUSINESS & ECONOMICS
KW  - Development
KW  - Sustainable Development
KW  - bisacsh
KW  - NATURE
KW  - Environmental Conservation & Protection
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; Ch. 1. Communications for Conservation -- Ch. 2. Influencing Public Attitudes and Behaviors -- Ch. 3. Designing a Public Communications Program -- Ch. 4. Researching Audiences Using Quantitative Approaches -- Ch. 5. Audience Research Using Qualitative Approaches -- Ch. 6. Communication Strategies and Actions -- Ch. 7. Communicating with Groups -- Ch. 8. Using Mass Media -- Ch. 9. Methods and Materials for Interpreting the Environment -- Ch. 10. Conservation through Education -- Ch. 11. Evaluating and Monitoring Program Success
N2  - This second edition originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. "Communication Skills for Conservation Professionals" is a valuable addition to the conservationist's toolbox that will help scientists, managers, concerned citizens, and students more effectively communicate their knowledge and concern about the environment and meet greater professional and community success
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=440642
ER  -