TY  - BOOK
AU  - Mukherjee,Roopali
AU  - Banet-Weiser,Sarah
TI  - Commodity activism: cultural resistance in neoliberal times 
T2  - Critical cultural communication
SN  - 9780814764022
AV  - HC79.C6 C6353 2012eb
U1  - 306.3 23
PY  - 2012///
CY  - New York
PB  - New York University Press
KW  - Consumption (Economics)
KW  - Social aspects
KW  - Political aspects
KW  - Consumers
KW  - Political activity
KW  - Consumer behavior
KW  - Social action
KW  - Economic aspects
KW  - Social responsibility of business
KW  - Consommateurs
KW  - Comportement
KW  - Action sociale
KW  - Aspect économique
KW  - Entreprises
KW  - Responsabilité sociale
KW  - POLITICAL SCIENCE
KW  - Public Policy
KW  - Cultural Policy
KW  - bisacsh
KW  - SOCIAL SCIENCE
KW  - Anthropology
KW  - Cultural
KW  - Popular Culture
KW  - LAW
KW  - Media & the Law
KW  - fast
KW  - Electronic books
KW  - gtlm
N1  - Includes bibliographical references and index; pt. 1. Brand, culture, action -- pt. 2. Celebrity, commodity, citizenship -- pt. 3. Community, movements, politics
N2  - Buying (RED) products from Gap T-shirts to Apple to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism."
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=432682
ER  -