TY  - BOOK
AU  - Hogan,Jackie
TI  - Lincoln, Inc.: selling the sixteenth president in contemporary America 
SN  - 9781442209565
AV  - E457.2 .H69 2011eb
U1  - 973.7092 23
PY  - 2011///
CY  - Lanham, Md.
PB  - Rowman & Littlefield Publishers
KW  - Lincoln, Abraham,
KW  - Public opinion
KW  - United States
KW  - Market segmentation
KW  - Opinion publique
KW  - États-Unis
KW  - Segmentation du marché
KW  - HISTORY
KW  - Civil War Period (1850-1877)
KW  - bisacsh
KW  - Influence (Literary, artistic, etc.)
KW  - fast
KW  - Regions & Countries - Americas
KW  - hilcc
KW  - History & Archaeology
KW  - United States - General
KW  - Electronic book
KW  - Electronic books
KW  - Trivia and miscellanea
N1  - Includes bibliographical references and index; Lincoln, Inc. : selling the sixteenth president -- Mr. Lincoln's coattails : marketing, memorabilia, and presidential tourism -- Packaging the president : Lincoln biographies -- Telling fictions : Lincoln in literature, television, and film -- What would Lincoln do? : the sixteenth president in twenty-first century politics -- "A" is for Abe : teaching Lincoln -- Lincoln under glass : the great emancipator in American museums -- Selling Lincoln : who do we think we are?
N2  - Lincoln, Inc. is an engaging examination of the uses and abuses of the sixteenth president's image in America today. Whether in political campaigns, blockbuster films, school pageants, or soft drink advertisements, the use of the Lincoln image reveals who we think we are as a nation, and who we wish we could be
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=393746
ER  -