TY  - BOOK
AU  - Lynch,Frederick R.
TI  - One nation under AARP: the fight over medicare, social security, and America's future 
SN  - 9780520948907
AV  - HQ1064.U5 L94 2011eb
U1  - 306.3/80973 22
PY  - 2011///
CY  - Berkeley, Calif., London, England
PB  - University of California Press
KW  - American Association of Retired Persons
KW  - fast
KW  - Senior power
KW  - United States
KW  - Older people
KW  - Political activity
KW  - Baby boom generation
KW  - Mouvements de personnes âgées
KW  - États-Unis
KW  - Personnes âgées
KW  - Activité politique
KW  - Génération du baby-boom
KW  - SELF-HELP
KW  - Aging
KW  - bisacsh
KW  - MEDICAL
KW  - Health Care Delivery
KW  - Electronic books
N1  - Includes bibliographical references (pages 215-261) and index; Introduction: not going quietly -- Boomer basics: generation, culture, demographics -- Old age in a new society -- Boomers senior power potential: consensus, convergence or "do your own thing"? -- Crash landing for a self-critical generation -- Not your father's AARP : Bill Novelli builds a new boomer brand -- AARP turns 50: the healthcare reform battle -- You can't always get what you want: me, we, or AARP?
N2  - This book provides a fresh and even-handed account of the newly modernized AARP (formerly the American Association of Retired Persons)--the 40-million member insurance giant and political lobby that continues to set the national agenda for Medicare and Social Security. Frederick R. Lynch addresses AARP's courtship of 78 million aging baby boomers and the possibility of harnessing what may be the largest ever senior voting bloc to defend threatened cutbacks to Social Security, Medicare, and under-funded pension systems. Based on years of research, interviews with key strategists, and analyses of
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=365141
ER  -