TY  - BOOK
AU  - Bogusky,Alex
AU  - Winsor,John
TI  - Baked In: Creating Products and Businesses That Market Themselves
SN  - 9781572846579
AV  - HF5415.153 .B64 2009 
U1  - 658.8 
PY  - 2009///
CY  - Chicago
PB  - Agate Pub.
KW  - New products
KW  - Advertising
KW  - Marketing
KW  - marketing
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - 9781932841466_text; Table of Contents; Acknowledgements; Part One: Preheat Your Mind; The Seeds of a New Design; What's Standing in the Way?; Rethink. Restructure. Recommit.; A Brief History of Branding; Welcome to Branding 2001. You're Late.; Say Goodbye to the Eighties; Bake in the Marketing from the Start; We Interrupt this Book for a Message About the Economy; The Single Most Powerful Marketing Tool; Weaponized Creativity; Part Two: 28 Rules for Baking In; Culture Trumps Influencers; Broaden Your Definition of Design; Recognize the Artificiality of the Corporation
N2  - Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=452877
ER  -