TY  - BOOK
AU  - Jong,H.Wi
TI  - Innovation and strategy of online games
T2  - Series on technology management
SN  - 9781848163577
AV  - HD9993.E452 J66 2009eb
U1  - 338.4/77948 22
PY  - 2009///
CY  - London, Singapore, Hackensack, NJ
PB  - Imperial College Press, Distributed by World Scientific
KW  - Electronic games industry
KW  - Technological innovations
KW  - Jeux électroniques
KW  - Industrie
KW  - Innovations
KW  - BUSINESS & ECONOMICS
KW  - Industries
KW  - Park & Recreation Management
KW  - bisacsh
KW  - fast
KW  - hilcc
KW  - Recreation & Sports
KW  - Business & Economics
KW  - Social Sciences
KW  - Electronic book
KW  - Electronic books
N1  - Includes bibliographical references (pages 211-214) and index; Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users
N2  - This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business. This book also contains authentic and accumulated research conducted over five years in the international domain of the online game industry. This research unveils diverse strategies of game companies and presents cognitive differences toward the online game business where various convergences will occur between the online game and other Internet businesses
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=305148
ER  -