TY  - BOOK
AU  - Jones,Phil
TI  - Communicating strategy
SN  - 9780754682882
AV  - HD30.3 .J66 2008
U1  - 658.45 22
PY  - 2008///
CY  - Aldershot, Burlington, VT
PB  - Gower
KW  - Communication in management
KW  - Strategic planning
KW  - Leadership
KW  - Employee motivation
KW  - Communication en gestion
KW  - Planification stratégique
KW  - Personnel
KW  - Motivation
KW  - BUSINESS & ECONOMICS
KW  - Business Communication
KW  - General
KW  - bisacsh
KW  - fast
KW  - Electronic books
KW  - gtlm
N1  - Includes bibliographical references and index; Cover; Contents; List of Figures; List of Tables; Preface; Chapter 1 They Don't Get the Strategy; Chapter 2 Ten Heresies; Chapter 3 Communicate What, to Whom and Why?; Chapter 4 Understanding and Motivating Change; Chapter 5 What's in it for ...?; Chapter 6 Developing the Story of the Strategy; Chapter 7 Let Me Tell You a Story; Chapter 8 The Aligned Management Team; Chapter 9 The Handcuffed Organization; Chapter 10 Developing Your Communcations Strategy and Plan; Chapter 11 Final Thoughts; Appendix: The Channels: Communicating the Message; Index
N2  - Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent strategy message
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=269338
ER  -