TY  - BOOK
AU  - Dunay,Paul
AU  - Krueger,Richard
TI  - Facebook marketing for dummies.
T2  - For Dummies
SN  - 9780470584019
AV  - HF5415.1265 .D86 2010eb
U1  - 658.8/72 22
PY  - 2010///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Facebook (Electronic resource)
KW  - blmlsh
KW  - fast
KW  - Internet marketing
KW  - Internet advertising
KW  - Marketing sur Internet
KW  - Publicité sur Internet
KW  - BUSINESS & ECONOMICS
KW  - Marketing
KW  - Telemarketing
KW  - bisacsh
KW  - Multilevel
KW  - Mail Order
KW  - Direct
KW  - E-Commerce
KW  - Internet Marketing
KW  - Electronic books
N1  - Includes index; Includes bibliographical references and index; Facebook Marketing for Dummies; About the Authors; Dedication; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Conventions Used in This Book; What You Don't Have to Read; How This Book is Organized; Part I: Getting Started on Facebook; Part II: Putting Facebook to Work; Part III: Strategies for Advertising Success; Part IV: Riding the Facebook Viral Wave; Part V: The Part of Tens; Icons Used in This Book; Where to Go from Here; Part 1: Getting Started on Facebook; Chapter 1: Introducing Facebook Marketing; Building a Presence on FacebookChasing the Changing Demographic; Homesteading on a Facebook Page; Who Uses Facebook Pages?; Why Create a Facebook Page?; Chapter 2: Joining the Facebook Community; So, What Took You So Long?; Networking in Facebook; Getting Started on Facebook; Logging into Facebook; Finding Friends for Fun and Profit; Chapter 3: Finding Your Way Around; The Home Page; The Top Navigation Toolbar; The Bottom Navigation; Part II: Put
N2  - Discover how to leverage the power of the Facebook community to achieve your business marketing goals. Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with v
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ER  -