TY  - BOOK
AU  - Kirp,David L.
TI  - Shakespeare, Einstein, and the bottom line: the marketing of higher education 
SN  - 9780674039650
AV  - LB2342.8 .K57 2003eb
U1  - 378.73 22
PY  - 2003///
CY  - Cambridge, Mass.
PB  - Harvard University Press
KW  - Universities and colleges
KW  - United States
KW  - Marketing
KW  - Education, Higher
KW  - Public relations
KW  - Universities
KW  - Enseignement supérieur
KW  - Relations publiques
KW  - États-Unis
KW  - Universités
KW  - EDUCATION
KW  - Higher
KW  - bisacsh
KW  - fast
KW  - Öffentlichkeitsarbeit
KW  - gnd
KW  - Hochschule
KW  - Forschungstransfer
KW  - gtt
KW  - Universiteiten
KW  - Enseignement universitaire
KW  - rasuqam
KW  - Université
KW  - Colleges and universities
KW  - sears
KW  - Higher education
KW  - USA
KW  - swd
KW  - Electronic books
N1  - Includes bibliographical references (pages 265-314) and index; Introduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=282201
ER  -