TY  - BOOK
AU  - Freitas,Elsa Simoes Lucas
TI  - Taboo in advertising
T2  - Pragmatics & beyond
SN  - 9789027254238
AV  - HF5831 .F74 2008eb
U1  - 659.1/042 22 22
PY  - 2008///
CY  - Amsterdam, NL
PB  - John Benjamins Pub. Co.
KW  - Advertising
KW  - Social aspects
KW  - Moral and ethical aspects
KW  - Taboo, Linguistic
KW  - Publicit
KW  - Aspect social
KW  - Aspect moral
KW  - Tabou (Linguistique)
KW  - Publicité
KW  - BUSINESS & ECONOMICS
KW  - Advertising & Promotion
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; Taboo in Advertising; Editorial page; Title page; LCC data; Table of contents; List of tables; List of figures; Foreword; Acknowledgements; Introduction; Taboo; Advertising; Words & images; Image, words & humour; Words, images, sound & narratives; Summarising; Conclusion; References; Index; The Pragmatics & Beyond New Series
N2  - Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=243192
ER  -