TY  - BOOK
AU  - Brown,Stephen
TI  - Marketing: the retro revolution 
SN  - 9781847876232
AV  - HF5415 .B745 2001eb
U1  - 658.8 22
PY  - 2001///
CY  - London, Thousand Oaks, Calif.
PB  - SAGE
KW  - Marketing
KW  - marketing
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - General
KW  - bisacsh
KW  - Distribution
KW  - fast
KW  - gtt
KW  - Electronic books
N1  - Includes bibliographical references ([p. 221]-258) and index; Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION -- LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE C̀ON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was
N2  - Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that
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ER  -