TY  - BOOK
AU  - Lindstrand,Angelika
AU  - Johanson,Jan
AU  - Sharma,Dharma Deo
TI  - Managing customer relationships on the internet
T2  - International business and management
SN  - 9780080479071
AV  - HF5415.5 .M158 2006eb
U1  - 658.81202854678 22
PY  - 2006///
CY  - Amsterdam, Oxford
PB  - Elsevier
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
KW  - Internet marketing
KW  - Marketing relationnel
KW  - Marketing sur Internet
KW  - BUSINESS & ECONOMICS
KW  - Customer Relations
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; Cover; Contents; Contributors; The Development of Research on Marketing: A Historical Perspective; Part I; Chapter 1 E-Service and Knowledge Formation: The Use of a Web-Based E-Messaging System in HealthCare; Chapter 2 Mobile Solutions in Logistics: Effects on Activities in a Hospital Environment; Chapter 3 Technology-Driven Discovery as a Catalyst for Entrepreneurial Action: A Case Study of the Implementation of Information Technology in a Group of Firms; Chapter 4 Resource Dependence Theory in an E-Grocery BTC Context: The Case of Speciality E-Grocer X
N2  - For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to improve our knowledge on utilization of the internet in marketing. The book will supply theoretical as well empirical knowledge on managing customer relationships on the Internet. This book also contributes to the development of theory to explain the internationalization process of internet firms by prop
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=196065
ER  -