TY  - BOOK
AU  - Keeler,Len
TI  - Cybermarketing
SN  - 058503978X
AV  - HF6146.I58 K43 1995eb
U1  - 658.8/4 20
PY  - 1995///
CY  - New York
PB  - AMACOM
KW  - Internet advertising
KW  - Marketing
KW  - Communication systems
KW  - Data processing
KW  - Internet
KW  - Publicité sur Internet
KW  - Systèmes de communication
KW  - Informatique
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - International
KW  - bisacsh
KW  - Multilevel
KW  - Exports & Imports
KW  - fast
KW  - Telemarketing
KW  - gnd
KW  - Commerce
KW  - hilcc
KW  - Business & Economics
KW  - Advertising
KW  - ram
KW  - Electronic books
N1  - Includes bibliographical references and index; Introduction: The Networked Marketplace -- Ch. 1. Fire Up Your Engine: Computers, Modems, and Network Connections -- Ch. 2. Check Your Instrument Panel: Communications Software -- Ch. 3. Spinning Silver Wheels: CD-ROM Technology -- Ch. 4. Heavy Traffic: The E-Mail Express -- Ch. 5. Data Toll Roads: Electronic Data Interchange -- Ch. 6. Superhighway Service Stations: Electronic Bulletin Boards -- Ch. 7. Information On-Ramps: Business-Oriented Online Services -- Ch. 8. Digital Destinations: Consumer-Oriented Online Services -- Ch. 9. The Five Thousand Channel Chunnel: Interactive TV -- Ch. 10. The Incredible Infobahn: Business on the Internet -- Ch. 11. How to Locate Priceless Business Information Online -- Ch. 12. How to Gain Instant Visibility Through Positive Online Publicity -- Ch. 13. How to Create Dynamic Online Advertising -- Ch. 14. How to Develop Effective Channels for Online Sales -- Ch. 15. Help Your Customers Help Themselves With Online Service and Support
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2424
ER  -