TY  - BOOK
AU  - Marshall,Perry
AU  - Regnerus,Bob
AU  - Meloche,Tom
TI  - Ultimate guide to Facebook advertising
T2  - Entrepreneur magazine's ultimate guides
SN  - 9781613084311
AV  - HF6146.I58 M364 2020
U1  - 659.14/4 23
PY  - 2020///]
CY  - Irvine, CA
PB  - Entrepreneur Press
KW  - Facebook (Electronic resource)
KW  - fast
KW  - Internet advertising
KW  - Publicité sur Internet
KW  - Electronic books
N1  - Includes index
N2  - "Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight"--
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2647988
ER  -