TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Parvatiyar,Atul
AU  - Sisodia,Rajendra
TI  - Handbook of advances in marketing in an era of disruptions: essays in honour of Jagdish N. Sheth 
SN  - 9789352808182
AV  - HF5415 .H18658 2019eb
U1  - 658.8 23
PY  - 2019///
CY  - New Delhi, India, Thousand Oaks, California
PB  - SAGE Publications India
KW  - Marketing
KW  - Management
KW  - Gestion
KW  - marketing
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references
N2  - We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1990816
ER  -