TY  - BOOK
AU  - Valls,Josep-Francesc
TI  - Customer-centricity: the new path to product innovation and profitability 
SN  - 9781527519138
AV  - HF5415.125 .V35 2018eb
U1  - 658.8 23
PY  - 2018///
CY  - Newcastle upon Tyne, UK
PB  - Cambridge Scholars Publishing
KW  - Marketing
KW  - Data processing
KW  - Customer services
KW  - Informatique
KW  - Service à la clientèle
KW  - Business innovation
KW  - bicssc
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references; Intro -- Table of Contents -- Acknowledgements -- Introduction -- Part I -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Part II -- Chapter Five -- Part III -- Chapter Six -- Chapter Seven -- Part IV -- Chapter Eight -- Part V -- Chapter Nine -- Bibliography
N2  - The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approach--fuelled by big data--that attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock act
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1921176
ER  -