TY  - BOOK
AU  - Bruner,Gordon C.
TI  - Marketing scales handbook: multi-item measures for consumer insight research
SN  - 9780692845936
AV  - HF5415.3 B78 2017eb
U1  - 658.8/3028 23
PY  - 2017///]
CY  - Fort Worth, Texas USA
PB  - GCBII Productions, LLC
KW  - Marketing research
KW  - Statistical methods
KW  - Handbooks, manuals, etc
KW  - Scaling (Social sciences)
KW  - Marketing
KW  - Recherche
KW  - Méthodes statistiques
KW  - Guides, manuels, etc
KW  - Construction d'une échelle (Sciences sociales)
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - Electronic books
KW  - Handbooks and manuals
N1  - Includes bibliographical references and index
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1469983
ER  -