TY  - BOOK
AU  - Mills,Harry
TI  - Secret sauce: how to pack your messages with persuasive punch 
SN  - 9780814438077
AV  - BF637.P4 M523 2017
U1  - 153.8/52 23
PY  - 2017///]
CY  - New York
PB  - AMACOM, American Management Association
KW  - Persuasion (Psychology)
KW  - Interpersonal communication
KW  - Business communication
KW  - Communication interpersonnelle
KW  - Communication dans l'entreprise
KW  - PSYCHOLOGY
KW  - Cognitive Psychology
KW  - bisacsh
KW  - SCIENCE
KW  - Cognitive Science
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references; Secret sauce: the magic recipe for measuring persuasive impact -- Simple: one central truth, easy to grasp and picture -- Appealing: different, valuable and personalized -- Unexpected: surprising, intriguing and seductive -- Credible: trusted, transparent and verifiable -- Emotional: warm, arousing and plot-driven -- The sauce persuasive impact test -- Predict, test, learn: lessons from J.C. Penney -- Make it easy, make it effortless: don't make it hard to say yes -- Message magic in the 21st century: lessons from Buzzfeed -- The power of situations: how context shapes the way we behave -- The confirmation bias: the mother of all misconceptions -- Framing: it's not what you say -- it's how you say it -- Social proof: everyone is doing it
N2  - Short, easy to read, and packed with visuals, this book shows you how to transform unconvincing messages into compelling copy, and presents a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. --
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1280618
ER  -