TY  - BOOK
AU  - McIntyre,Charles
AU  - Melewar,T.C.
AU  - Dennis,Charles
TI  - Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities
SN  - 9781786354556
AV  - HF5801-6182 
U1  - 659 
PY  - 2016///
CY  - Bingley
PB  - Emerald Group Publishing Limited
KW  - Marketing channels
KW  - Retail trade
KW  - Circuits de distribution
KW  - Commerce de détail
KW  - Sales & marketing
KW  - bicssc
KW  - BUSINESS & ECONOMICS
KW  - Advertising & Promotion
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - 7 Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies; Includes bibliographical references and index; Front Cover; Multi-Channel Marketing, Branding and Retail Design; Copyright Page; Contents; List of Contributors; Introduction; Part I: The Design Process -- Branding, Marketing and Customer Experience in a Multi-Channel World; 1 Branding: At the Heart of the Relationship between Product Marketing and Design; Introduction; Design and Brand Identity; Signs at the Crossroads of Design and Branding; Semantics of Products: A Tool for Expressing Brand Values; Design and Emotional Attachment to Brand; Product Design and Consumer Behavior; Design as a Creator of Meaning and a Driver of Consumer Attachment to a BrandDesign, Branding, and Innovation; Branding and Innovation; Design and Innovation; Mutual Influence of Design and Branding on Product Innovation; Conclusion; References; 2 Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education; Introduction; Retail, Store Design, and Lifestyle -- Retail 1.0, 2.0, and 3.0; The Gaps Evident in Research, Practice, and Educational Disciplines; The Gap between Research Disciplines; The Gap between Research and PracticeThe Gap between Educational Disciplines; Conclusion; References; 3 Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding; Introduction; Brand Communication Control and Female Body Image; Social Media as an Agent of Brand Message Change; Social Networking Interactivity, Discourse and Brandstorms; Conclusion; References; 4 Selling the Brand Story: Social and Business Innovation in a One for One® Business Model; Introduction; Context; CSR and Business-Stakeholder RelationsBusiness Innovation: Social Entrepreneurship and the Buy-One-Give-One Model; Conclusion; References; Part II: Structural Experience in Retail Design and Brand Marketing -- Real World and Beyond; 5 Front of House Design and Marketing Effects: Town and City Streetscapes and Meaning in Exterior Retail Brand Experience; Introduction; The Symbiotic Value of Retail Brand and Place and Space Meanings in Built Environments: Big Store Examples; Retail's Historical Import in Town and City Place Distinction and Attractiveness; Modernist Retail Evolution Relative to Local Place DegradationReviewing External and Retail Façade Attention in the Design Literature; Key Urban Architectural Factors of Exterior Attractiveness; Conclusion; References; 6 Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption; Introduction; The Re-Enchantment of Consumption; Non-Western Shopping Malls and Socio-Political Aspects of Re-Enchantment; Conclusion; References
N2  - This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1407255
ER  -