TY - BOOK AU - London,Ted TI - The base of the pyramid promise: building businesses with impact and scale SN - 9780804797337 AV - HD60.5.D44 L66 2016eb U1 - 658.4/08091724 23 PY - 2016/// CY - Stanford, California PB - Stanford Business Books, an imprint of Stanford University Press KW - Social entrepreneurship KW - Developing countries KW - Industrial management KW - Success in business KW - Business planning KW - Markets KW - Poverty KW - Low-income consumers KW - BUSINESS & ECONOMICS KW - Industrial Management KW - bisacsh KW - Management KW - Management Science KW - Organizational Behavior KW - fast KW - Electronic books N1 - Includes bibliographical references and index; Impact enterprise for the base of the pyramid -- Enabling business model innovation -- Building for scale -- Mutual value creation -- Creating a partnership ecosystem -- Collaborative interdependence -- Making the promise a reality N2 - Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date - both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about UR - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1086760 ER -