TY  - BOOK
AU  - Gunter,Barrie
TI  - Kids and branding in a digital world
SN  - 9781784997106
AV  - HD69.B7 G86 2016eb
U1  - 658.827083 23
PY  - 2016///]
CY  - Manchester
PB  - Manchester University Press
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Internet advertising and children
KW  - Produits de marque
KW  - Stratégie de marque
KW  - branding
KW  - aat
KW  - Communication Studies
KW  - bicssc
KW  - Advertising & Society
KW  - Advertising
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - SOCIAL SCIENCE
KW  - Media Studies
KW  - fast
KW  - Child consumers
KW  - Mass media and children
KW  - Electronic books
N1  - Includes bibliographical references and index; What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children
N2  - "This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators."--
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1083199
ER  -