TY  - BOOK
AU  - Demo,Anne Teresa
AU  - Borda,Jennifer L.
AU  - Kroløkke,Charlotte
TI  - The motherhood business: consumption, communication, and privilege 
T2  - Rhetoric, culture, and social critique
SN  - 9780817389086
AV  - HQ759 .M8734165 2015
U1  - 306.874/3 23
PY  - 2015///]
CY  - Tuscaloosa, Alabama
PB  - University of Alabama Press
KW  - Consumption (Economics)
KW  - Social aspects
KW  - Mothers
KW  - Motherhood
KW  - Economic aspects
KW  - Mères
KW  - Maternité
KW  - Aspect économique
KW  - mothers
KW  - aat
KW  - POLITICAL SCIENCE
KW  - Public Policy
KW  - Cultural Policy
KW  - bisacsh
KW  - SOCIAL SCIENCE
KW  - Anthropology
KW  - Cultural
KW  - Popular Culture
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references (pages 267-269) and index; Introduction: Reframing motherhood: Factoring in consumption and privilege / Anne Teresa Demo -- The golden egg: The business of making mothers through egg donation / Charlotte Kroløkke -- Race(ing) to the baby market: The political economy of overcoming infertility / K. Animashaun Ducre -- A baby "made in India:" Motherhood, consumerism, and privilege in transnational surrogacy / Karen Hvidtfeldt Madsen -- "We were introduced to foods I never even heard of:" Parents as consumers on reality television / Cynthia Gordon -- Cultivating community within the commercial marketplace: Blurred boundaries in the "Mommy" blogosphere / Jennifer L. Borda -- Mompreneurs: Homemade organic baby food and the commodification of intensive mothering / Kara N. Dillard -- Maternal crime in a cathedral of consumption / Sara Hayden -- "Don't worry, Mama will fix it!:" Playing with the mama myth in video games / Shira Chess -- Motherhood and the necessity of invention: The possibilities of play in a culture of consumption / Christine Harold -- Choosing to consume: Race, education, and the school voucher debate / Lisa A. Flores
N2  - The essays in this work examine how consumer culture both constrains and empowers contemporary motherhood. The collection demonstrates that the logic of consumerism and entrepreneurship has redefined both the experience of mothering and the marketplace. The Motherhood Business follows the harried mother's path into the anxious maelstrom of intelligent toys, healthy foods and meals, and educational choices. It also traces how some enterprising mothers leverage cultural capital and rhetorical vision to create thriving baby- and child-based businesses of their own, as evidenced by the rise of mommy bloggers and "mompreneurs" over the last decade
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1065347
ER  -