TY  - BOOK
AU  - Lawrence,Kenneth D.
AU  - Klimberg,Ronald K.
TI  - Contemporary perspectives in data mining
SN  - 9781681230894
AV  - QA76.9.D343 
U1  - 006.312 23
PY  - 2015///]
CY  - Charlotte, NC
PB  - Information Age Publishing
KW  - Data mining
KW  - Data Mining
KW  - Exploration de données (Informatique)
KW  - COMPUTERS
KW  - General
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references; Cover; Series; Contemporary Perspectives in Data Mining, Volume 2; Library of Congress Cataloging-in-Publication Data; Contents; SECTION I: MARKETING APPLICATIONS; CHAPTER 1: Data Privacy in Loyalty Programs; CHAPTER 2: Identifying Profitable Customers Using a Two-Stage Logistic Model; CHAPTER 3: A Fractional Factorial Analysis for In-Store Promotions; CHAPTER 4: Methods for Customer Analytics of Hetergeneous E-Commerce Populations; SECTION II: BUSINESS APPLICATIONS; CHAPTER 5: Teaching a Data Mining Course in a Business School; CHAPTER 6: Measuring the Market Efficiency of Chinese Automobile Industry by Using a Max-Min DEA ModelCHAPTER 7: A Clustering Analysis of Five-Star Morning Star Funds Ruled Moderate Asset Allocation Funds; SECTION III: TECHNIQUES; CHAPTER 8: Data Mining Techniques Applied to the Study of Canines with Osteoarthritis; CHAPTER 9: Data Mining Techniques for Information Assurance and Data Integrity on the Cloud; CHAPTER 10: Multivariate Copulas Model in Spatiotemporal Irregular Pattern Detection in Mobility Network
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=986234
ER  -