TY - BOOK AU - Bölke,Susanne TI - Strategic Marketing Approaches within Airline Management : How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap SN - 9783954897858 AV - HE9787 U1 - 387.742 23 PY - 2015/// CY - Hamburg [Germany] PB - Anchor Academic Publishing KW - Airlines KW - Management KW - Advertising KW - Compagnies de transport aérien KW - Gestion KW - Publicité KW - TRANSPORTATION / Aviation / Commercial KW - bisacsh KW - fast KW - Electronic books N1 - Includes bibliographical references UR - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1007026 ER -