TY  - BOOK
AU  - Pérez Fernández,José María
AU  - Wilson-Lee,Edward
TI  - Translation and the book trade in early modern Europe
SN  - 9781316121818
AV  - Z291.3 .T73 2014eb
U1  - 381.45002094 23
PY  - 2014///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Book industries and trade
KW  - Europe
KW  - History
KW  - Translations
KW  - Publishing
KW  - Translating and interpreting
KW  - Language and culture
KW  - Livres
KW  - Industrie
KW  - Histoire
KW  - Traductions
KW  - Édition
KW  - Langage et culture
KW  - BUSINESS & ECONOMICS
KW  - Commerce
KW  - bisacsh
KW  - Marketing
KW  - General
KW  - Sales & Selling
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; Marketing adaptations of the Ship of Fools: the Stultiferae naves (1501) and Navis stultifera (1505) of Jodocus Badius Ascensius; Paul White --; Translation, Sermo Communis and the book trade; José María Pérez Fernández --; Language manuals and the book trade in England; Rocío G. Sumillera --; The heroes in 'The World's Marketplace: translating and printing an epic in Renaissance Antwerp; Miguel Martínez --; The politics of translation and the German reception of Dante: Johannes Herold's Monarchey; Daniel DiMassa --; Translation trajectories in early modern European print culture: the case of Boccaccio; Guyda Armstrong --; Glosses and oracles: guiding readers in early modern Europe; Edward Wilson-Lee --; Spenser's Dutch uncles: the family of love and the four translations of A Theatre for Worldlings; Stewart Mottram --; Translation, re-writing and censorship during the Counter-Reformation; Simona Munari --; The publication of Iberian romance in early modern Europe; Louise Wilson
N2  - "This volume provides the first transnational overview of the relationship between translation and the book trade in early modern Europe. Following an introduction to the theories and practices of translation in early modern Europe, and to the role played by translated books in driving and defining the trade in printed books, each chapter focuses on a different aspect of translated-book history - language learning, audience, printing, marketing, and censorship - across several national traditions. This study touches on a wide range of early modern figures who played myriad roles in the book world; many of them also performed these roles in different countries and languages. Topics treated include printers' sensitivity to audience demand; paratextual and typographical techniques for manipulating perception of translated texts; theories of readership that travelled across borders; and the complex interactions between foreign-language teachers, teaching manuals, immigration, diplomacy, and exile"--
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=856098
ER  -