TY  - BOOK
AU  - Gardetti,Miguel Ángel
AU  - Girón,María Eugenia
TI  - Sustainable luxury and social entrepreneurship: stories from the pioneers 
SN  - 9781783530649
AV  - HD60 .S87 2014eb
U1  - 338.4/7 23
PY  - 2014///]
CY  - Sheffield, UK
PB  - Greenleaf Co
KW  - Social entrepreneurship
KW  - Luxury goods industry
KW  - Environmental aspects
KW  - Entrepreneuriat social
KW  - Produits de luxe
KW  - Industrie
KW  - Aspect de l'environnement
KW  - BUSINESS & ECONOMICS
KW  - Industries
KW  - General
KW  - bisacsh
KW  - fast
KW  - Electronic books
KW  - Biographies
N1  - Includes bibliographical references; Machine generated contents note; 1; Elvis & Kresse, UK; Kresse Wesling --; 2; The IOU Project, Spain; Kavita Parmar --; 3; Ainy Savoirs des Peuples, France; Daniel Joutard --; 4; Pachacuti, UK; Carry Somers --; 5; We Are Knitters, Spain; Maria Jose Marin --; 6; Positive Luxury, UK; Diana Verde Nieto --; 7; Bottletop, UK; Cameron Saul --; 8; Big Blue Bike, USA; Shudhan Kohli --; 9; Estancia Peuma Hue, Argentina; Evelyn Hoter
N2  - Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=818981
ER  -