TY  - BOOK
AU  - Flath,Beate
AU  - Klein,Eva
TI  - Advertising and design: interdisciplinary perspectives on a cultural field 
T2  - Cultural and media studies
SN  - 3839423481
AV  - HF5821 .A2846 2014eb
U1  - 659.1 23
PY  - 2014///
CY  - Bielefeld
PB  - Transcript
KW  - Advertising
KW  - Social aspects
KW  - Art and industry
KW  - Art and design
KW  - Music in advertising
KW  - Publicité
KW  - Aspect social
KW  - Art et industrie
KW  - Art et design
KW  - Musique dans la publicité
KW  - BUSINESS & ECONOMICS
KW  - Advertising & Promotion
KW  - bisacsh
KW  - fast
KW  - Werbung
KW  - gnd
KW  - Design
KW  - Kultursemiotik
KW  - Electronic books
N1  - University lectures; Includes bibliographical references; Cover Advertising and Design; Content; Your Ad Here Advertising & Design: Preface; Multisensory Advertising & Design; The Sound of Image. Aspects of Sound Design within the Digital Mediamorphosis; Semiotics of Advertising and the Discourse of Consumption; Multiple Mona Lisa. Art as a tool of advertising; Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities; Advertising. Creating People and Worlds; Wine Advertising and Biography. An Essay on Advertisement Analysis in Cultural Anthropology; Under the spell of the lottery -- warning included
N2  - The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints. With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=821448
ER  -