TY  - BOOK
AU  - Schrott,Patrick
TI  - Strategies of german car companies in china
SN  - 9783954895861
AV  - HD69.S8 .S3 2014eb
U1  - 658.044 23
PY  - 2014///
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
KW  - Strategic alliances (Business)
KW  - Germany
KW  - International business enterprises
KW  - Management
KW  - Alliances stratégiques (Affaires)
KW  - Allemagne
KW  - Entreprises multinationales
KW  - Gestion
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - Strategies of GermanCar Companies in China; Table of Contents; List of Figures; List of Abbreviations; 1 The Biggest Automobile Market of the World; 2 Market Analysis of the Chinese Automotive Market; 2.1 Political-legal Factors; 2.2 Economic Factors; 2.3 Socio-cultural Factors; 2.4 Technological Factors; 3 Internationalisation Strategies for the PRC's Car Market; 3.1 Timing Strategy; 3.2 Establishing and Developing Business; 3.3 Choice of Location and Partners; 4 Internationalisation strategies of German car companies in the People's Republic of China; 4.1 Volkswagen Group; 4.2 Bavarian Motor Works Group5 Conclusion; 6 Works Cited; 7 List of Enclosures
N2  - In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines o
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=773032
ER  -