TY  - BOOK
AU  - Ramaswamy,Venkatram
AU  - Ozcan,Kerimcan
TI  - The co-creation paradigm
SN  - 9780804790758
AV  - HF5415.5 .R354 2014eb
U1  - 658.5658.5/75658.575 23
PY  - 2014///]
CY  - Stanford, California
PB  - Stanford Business Books, an imprint of Stanford University Press
KW  - Customer relations
KW  - Relationship marketing
KW  - Product management
KW  - Business networks
KW  - Marketing relationnel
KW  - Produits commerciaux
KW  - Gestion
KW  - Réseaux d'affaires
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - Electronic books
KW  - lcgft
N1  - Includes bibliographical references and index; Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm
N2  - A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=713553
ER  -