TY  - BOOK
AU  - Jolles,Robert L.
TI  - How to change minds: the art of influence without manipulation 
T2  - A BK business book
SN  - 9781609948306
AV  - HF5438.8.P75 J667 2013eb
U1  - 302/.13 23
PY  - 2013///]
CY  - San Francisco
PB  - Berrett-Kohler Publishers
KW  - Selling
KW  - Psychological aspects
KW  - Change (Psychology)
KW  - Decision making
KW  - Influence (Psychology)
KW  - Vente
KW  - Aspect psychologique
KW  - Changement (Psychologie)
KW  - Prise de décision
KW  - Influence (Psychologie)
KW  - PSYCHOLOGY
KW  - Social Psychology
KW  - bisacsh
KW  - BUSINESS & ECONOMICS
KW  - Motivational
KW  - fast
KW  - Electronic book
KW  - Electronic books
N1  - Changing minds, changing lives -- Inside the minds of those you are changing -- Establishing trust -- The blueprint for changing minds -- Committing to change -- Initiating change -- "I object!" -- How to change your mind
N2  - Persuade, don't push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice -- illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories -- will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=573388
ER  -