TY  - BOOK
AU  - Williams,L.Susan
AU  - Bemiller,Michelle
TI  - Women at work: tupperware, passion parties, and beyond 
SN  - 9781588269553
AV  - HF5438.25 .W2987 2011eb
U1  - 381/.14 22
PY  - 2011///
CY  - Boulder, London
PB  - Lynne Rienner Publishers
KW  - Home parties (Marketing)
KW  - Women sales personnel
KW  - Direct selling
KW  - Vente par réunion
KW  - Vendeuses
KW  - Vente directe
KW  - BUSINESS & ECONOMICS
KW  - Industries
KW  - Retailing
KW  - bisacsh
KW  - Marketing
KW  - Direct
KW  - TRAVEL
KW  - Shopping
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; The gendering of parties and markets -- Staging the study of parties and markets -- How the party plan economy mutes women's work -- How marketplaces of interaction modify the party plan economy -- When consumption, markets, and movements meet -- When the party reaches beyond products -- Taking back, talking back
N2  - Do Tupperware parties and Mary Kay sales empower individual women, or do they exploit personal relationships for corporate gain? Looking through the overlapping lenses of gender, work, and culture, Susan Williams and Michelle Bemiller critically explore the world of party plan sales. The authors investigate this $30 billion a year enterprise through a wide range of case studies that unpack its personal and professional results for women. Closely examining the promises of multi-level marketing programs, their book challenges the way we see women¿s participation in the party plan economy
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=552039
ER  -