TY  - BOOK
AU  - Lemal,Marijke
AU  - Merrick,Joav
TI  - Health risk communication
T2  - Health and human developme
SN  - 9781622575527
AV  - RA423.2 
U1  - 362.1 23
PY  - 2013///]
CY  - New York
PB  - Nova Publishers
KW  - Health risk communication
KW  - Health Education
KW  - methods
KW  - Risques pour la santé
KW  - Communication
KW  - HEALTH & FITNESS
KW  - Diseases
KW  - General
KW  - bisacsh
KW  - Health Care Issues
KW  - MEDICAL
KW  - Health Care Delivery
KW  - Health Policy
KW  - Public Health
KW  - SOCIAL SCIENCE
KW  - Disease & Health Issues
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; Improving the effectiveness of mass-mediated health campaigns: overcoming barriers to risk communication / Enny Das -- Increasing medication adherence in LEP (low-English proficiency) Latino populations: merging speech act theory and cultural competency / Lisa M. Guntzviller -- Evidence presentations in risk communication from a selective exposure perspective / Matthias R. Hastall, Silvia Knobloch-Westerwick -- Examing the relationship between genre-specific television viewing and tanning beliefs an attitudes / Hyunyi Cho and Nick Carcioppolo -- Reporting the risks of the 2009 swine flue pandemic: coverage in major U.S. newspapers / Nan Yu, Dennis Owen Forhlich, Jared Fougner, Lezhao Ren -- The portrayal of health problems in entertainment telvision: implications for the risk perception and health promotion / Marijke Lemal, KIathleen Custers, Jan Van den Bulck -- News coverage of public health issues: the role of news sources and the processes of news construction / Tsung-Jen Shih, Dominique Brossard, Rosalyna Wijaya -- Dance4life: evaluating a global HIV and AIDS prevention program for youth using the pre-im framework for process evaluation / Julia CM van Weert, Silvia ST Hermanns, Annemiek J. Linn, Barbara C. Schouten -- Influence of incidental affect and message framing on persuasion: the case of promoting sun protection behaviors / Xiaoli Nan
N2  - " Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations ...) merely disseminating risk information and educating a lay and ignorant public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the publics understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics"--
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=548906
ER  -