TY - BOOK AU - King,David Lee ED - American Library Association. TI - Running the digital branch: guidelines for operating the library website T2 - Library technology reports, SN - 9780838994375 AV - TK5105.888 .K56 2012eb U1 - 025.0422 22 PY - 2012/// CY - Chicago, IL PB - American Library Association KW - Library Web sites KW - Design KW - Web site development KW - Public libraries KW - Information technology KW - United States KW - Online information services KW - Digital libraries KW - Sites Web KW - Développement KW - Bibliothèques publiques KW - États-Unis KW - Technologie de l'information KW - Serveurs (Informatique) KW - Bibliothèques virtuelles KW - COMPUTERS KW - Web KW - Site Directories KW - bisacsh KW - fast KW - Electronic books N1 - Includes bibliographical references; Cover; Running the Digital Branch: Guidelines for Operating the Library Website; Contents; Introduction; Tweaks We've Made to the Digital Branch; Use and Engagement on the Digital Branch; How We Operate the Digital Branch; Statistics; Social Media; What's Next; Note; Tweaks We've Made to the Digital Branch; WordPress; Other Big Fixes; Redesign Cleanup; Our First Tweak: The My Account Link; Cleanup Work; Other Small Tweaks; Small Design Changes; Social Media Changes; Notes; Use and Engagement on the Digital Branch; Are People Reading Our Blogs?; Do Our Users Interact Online?; Constant Page ReviewNote; How We Operate the Digital Branch; Teams: Who's in Charge of the Digital Branch?; Meetings; Digital Branch Goals; Statistics; Why Are Statistics So Important?; What We Track; Tools for Tracking Statistics; Notes; Social Media; And Why Should We Do This?; Social Media Tools to Use; Goals; What's Working?; Best Practices; Notes; What's Next; Who Knows?; Website Innovation; Mobile Innovation; Community Innovation; Resources on Web Design Trends for 2012; Notes N2 - The lessons learned by King and his team at TSCPL can help any library sharpen their presence on the Web while efficiently maintaining library website operations UR - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=563864 ER -