TY  - BOOK
AU  - Jordan,Brigitte
TI  - Advancing ethnography in corporate environments: challenges and emerging opportunities 
SN  - 9781611322217
AV  - GN450.8 .A49 2013eb
U1  - 302.3/5 23
PY  - 2013///
CY  - Walnut Creek, CA
PB  - Left Coast Press, Inc.
KW  - Business anthropology
KW  - Corporate culture
KW  - Organizational Culture
KW  - Affaires
KW  - Aspect anthropologique
KW  - Culture d'entreprise
KW  - BUSINESS & ECONOMICS
KW  - Negotiating
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes index; Includes bibliographical references and index; Introduction -- Advancing Ethnography in Corporate Settings: Challenges and Emerging Opportunities -- Brigitte Jordan; Part I.; Chapter 1. Being There: The Power of Conventional Ethnographic Methods -- Julia Gluesing; Chapter 2. Being There: The Power of Technology-based Methods -- Ken Riopelle; Part II.; Chapter 3. Ethnography for Systems Development: Renovating the Legacy -- Patricia Ensworth; Chapter 4. Ethnography and Product Design: Fixing the Future -- Marijke Rijsberman; Part III.; Chapter 5. The Value of Rapid Ethnography -- Ellen Isaacs; Chapter 6. The Limits to Speed in Ethnography -- Melissa CefkinPart IV.; Chapter 7. The Cry for More Theory -- Patricia Sunderland; Chapter 8. The Cry of Practicality -- Rita Denny; Part V.; Chapter 9. Doing Corporate Ethnography as an Insider (Employee) -- Vidar Hespø; Chapter 10. Doing Corporate Ethnography as an Outsider (Consultant) -- Francoise Brun-Cottan; Part VI.; Chapter 11. Accelerated Pattern Recognition, Ethnography, and the Era of Big Data -- Chad R. Maxwell; Chapter 12. Pattern Recognition in Human Evolution and Why It Matters for Ethnography, Anthropology, and Society -- Brigitte JordanIndex; About the Contributors
N2  - In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethn
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=497110
ER  -