TY  - BOOK
AU  - Lempert,Michael
AU  - Silverstein,Michael
TI  - Creatures of politics: media, message, and the American presidency 
SN  - 9780253007568
AV  - JA85.2.U6 L46 2012eb
U1  - 320.97301/4 23
PY  - 2012///
CY  - Bloomington, Ind.
PB  - Indiana University Press
KW  - Communication in politics
KW  - United States
KW  - Presidential candidates
KW  - Language
KW  - Rhetoric
KW  - Political aspects
KW  - Communication politique
KW  - États-Unis
KW  - Discours politique
KW  - POLITICAL SCIENCE
KW  - Government
KW  - National
KW  - bisacsh
KW  - SOCIAL SCIENCE
KW  - Anthropology
KW  - Cultural
KW  - fast
KW  - Politieke communicatie
KW  - gtt
KW  - Massamedia
KW  - Presidenten
KW  - Politici
KW  - Verenigde Staten
KW  - Electronic books
N1  - Includes bibliographical references and index; Introduction: "message" is the medium -- Getting it "ju -- st right!" -- Addressing "the issues" -- Ethno-blooperology -- Unflipping the flop -- The message in hand -- What goes around
N2  - It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call ""message."" Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments i
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=475804
ER  -