TY  - BOOK
AU  - Marlow,Eugene
AU  - Wilson,Patricia O'Connor
TI  - The breakdown of hierarchy: communicating in the evolving workplace 
SN  - 9781136012501
AV  - HD30.3 .M3666 1997eb
U1  - 658.4/5 22
PY  - 1997///
CY  - Boston
PB  - Butterworth-Heinemann
KW  - Communication in management
KW  - Communication in organizations
KW  - Organizational change
KW  - Business communication
KW  - Technological innovations
KW  - Organizational Innovation
KW  - Communication en gestion
KW  - Communication dans les organisations
KW  - Changement organisationnel
KW  - Communication dans l'entreprise
KW  - Innovations
KW  - BUSINESS & ECONOMICS
KW  - Business Communication
KW  - General
KW  - bisacsh
KW  - fast
KW  - Organisationsentwicklung
KW  - gnd
KW  - Innerbetriebliche Kommunikation
KW  - Elektronische Medien
KW  - Communicatie
KW  - gtt
KW  - Organisatieverandering
KW  - USA
KW  - Electronic books
N1  - Includes bibliographical references (pages 163-169) and index; Ch. 1. Communications, Corporations, and Change -- Ch. 2. Electronic Media: Sudden Impact or Business as Usual? -- Ch. 3. Electrovisual Media and the American Corporation -- Ch. 4. The Emerging Corporate Landscape -- Ch. 5. The New Diversity Benchmark -- Ch. 6. Reshaping the Boundaries Around Business -- Ch. 7. Harnessing the Power of Electronic Communication Technology -- Ch. 8. Lessons from the Leaders -- Ch. 9. The Seven New Rules of Corporate Communication -- Appendix I. The Emerging Employment Landscape -- Appendix II. Communication Studies and Commentaries
N2  - The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before published case studies of Honeywell, Motorola and Raychem are discussed. Eugene Marlow has been involved with the strategic application of print and electronic media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit sectors. Dr. Marlow teach
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=476662
ER  -