TY  - BOOK
AU  - Manca,Luigi
AU  - Manca,Alessandra
AU  - Pieper,Gail W.
TI  - Utopian images and narratives in advertising: dreams for sale 
SN  - 9780739173275
AV  - HF5822 
U1  - 659.1/045553 23
PY  - 2012///
CY  - Lanham, Md.
PB  - Lexington Books
KW  - Advertising
KW  - Psychological aspects
KW  - Social aspects
KW  - Utopias
KW  - Advertising and women
KW  - Publicité
KW  - Aspect psychologique
KW  - Aspect social
KW  - Utopies
KW  - Publicité et femmes
KW  - utopias
KW  - aat
KW  - utopian literature
KW  - BUSINESS & ECONOMICS
KW  - Advertising & Promotion
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; The Portrayal of Utopian Spaces in Magazine Advertisements; Luigi, Alessandra Manca; Manca, Alessandra; 7 --; Water, the All-Purpose Utopia; John Kloos; Kloos, John; 31 --; Women and Children in a Fragile Paradise; Jean-Marie Kauth; Kauth, Jean-Marie; 47 --; Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man; Zubair S. Amir; Amir, Zubair S; 69 --; Absolute Utopia: Advertising the American Dream "In an Absolut World"; Katy Kiick; Kiick, Katy; 79 --; Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties; William Scarlato; Scarlato, William; 89 --; Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line; Chris Birks; Birks, Chris; 99 --; Jungian Archetypes in Advertising Imagery; Margaret Salyer; Salyer, Margaret; 111 --; Selling the Good Old Days: Images of Community Life in Contemporary American Advertising; Jonatlian F. Lewis; Lewis, Jonatlian F., Paul Catterson; Catterson, Paul; 141 --; Masculine and Feminine Images in Italian Magazine Advertising; Maria Lucia Piga; Piga, Maria Lucia, Dolores Sorci-Bradley; Sorci-Bradley, Dolores; 153 --; Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising; Vincent Gaddis; Gaddis, Vincent; 193 --; Utopian Scenarios in Hispanic Advertisements: People en Español; Joaquín Montero; Montero, Joaquín; 213 --; Advertising, Neoliberalism, and the Financial Collapse of 2008; Robert L. Craig; Craig, Robert L; 229 --; Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality; Ed McLuskie; McLuskie, Ed; 251 --; The Four Women of the Apocalypse: Utopia or Dystopia?; Marian Mesrobian MacCurdy; MacCurdy, Marian Mesrobian; 261
N2  - Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=466767
ER  -