TY  - GEN
AU  - Mehta, Ritu 
TI  - Researching marketing decisions: the Indian context 
SN  - 9780429203558
U1  - 658.800954 
PY  - 2019///
CY  - New Delhi
PB  - Routledge
KW  - Marketing--Management
KW  - Marketing research
ER  -