TY  - BOOK
AU  - Kumar,Nirmalya
AU  - Steenkamp,Jan-Benedict E M
TI  - Brand breakout : how emerging market brands will go global 
SN  - 9781137467591 
AV  - MLCM 2018/42041 (H) 
U1  - 658.827	 23
PY  - 2015///
CY  - New York
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Developing countries
N1  - Originally published: 2013; "Anyone with more than a passing interest in how global brands develop should take note"--Cover; Minimal Level Cataloging Plus; Includes bibliographical references and index
ER  -