TY  - BOOK
AU  - Sharma,Venke
AU  - Kharas,Hushidar
TI  - Indestructible brand : crisis management in the age of social media 
SN  - 9789386446794 
AV  - HD49 .S5195 2017
U1  - 658.4056 23
PY  - 2017///
CY  - New Delhi
PB  - Sage
KW  - Crisis management
KW  - Brand name products
KW  - Management
KW  - Product management
KW  - Public relations
KW  - Social media
ER  -